Digit-AI Marketing
interactive professional education through AI and digital technologies
Horizon ProConsult EOOD is the coordinator of the international project “Enhanced practice-based and digital learning in the field of trade and economics for upskilling students” (Digit-AI Marketing), project No. 2026-1-BG01-KA210-VET-000460052, under the “Erasmus+” program. Its main objective is to modernise vocational education in the fields of economics, trade, and marketing through interactive and practice-oriented teaching approaches.
As part of the initiative, an educational platform will be developed that combines instructional content with practical tasks, realistic business case studies, and marketing campaign simulations. It will provide students with opportunities to apply what they have learned, analyse results, and make independent decisions. Emphasis is also placed on the responsible and effective use of artificial intelligence as a supportive tool in learning and future professional activities.
Objectives and priorities
The Digit-AI Marketing project aims to make vocational education more practical and engaging, with up-to-date curriculum content that prepares students for success in the labour market.
Practical Skills
Development of professional and digital competencies through realistic business case studies and marketing simulations. Students apply what they have learned, analyse results, and make independent decisions.
Interactive Teaching
Support for teachers through modern methods that make learning more engaging. The educational platform links course content to practical tasks in economics, business, and marketing.
Responsible Use of AI
Promoting the informed and effective use of artificial intelligence in education and business. The focus is on critical thinking and the ability to evaluate the results generated by AI.
Key Activities
Through effective international collaboration, the partners will develop, test, and present educational resources that link the study of economics, business, and marketing to real-world practice.
Development of a training program
Creation of practice-oriented modules on the responsible use of artificial intelligence in business, content creation and optimisation, SEO analysis, and social media. The program will include realistic business case studies and simulations through which students can apply their knowledge and develop analytical thinking and decision-making skills.
Creation of an interactive platform
Development of an accessible, multilingual online environment that brings together learning materials, practical exercises, and tools for assessment and progress tracking. The platform will offer interactive tasks, marketing simulations, and self-paced learning opportunities.
Dissemination and sustainability
Training teachers to use the platform and applying the developed resources in a real-world educational setting. Feedback from teachers and students, along with the results of practical activities, will be used to improve the platform’s content and applicability in education.
Разпространение и устойчивост
Presentation of the educational platform to schools, educational organisations, and business representatives. This activity will encourage the integration of the resources into regular instruction and their long-term use even after the project’s completion.
Партньори
The project brings together four organisations from Bulgaria, the Netherlands, Spain, and Romania, which combine expertise in vocational education, digital technologies, innovation, and hands-on training. As the coordinator of the “Horizon” National Consortium, we work to improve the quality of vocational education and introduce more interactive and practice-oriented training. Within the project, we are responsible for overall management, communication among partners, and the development of the training program – activities through which we continue to fulfill this mission.
An organisation specialising in digital marketing, business consulting, and hands-on training for youth and adults. In this project, it is responsible for the development and technical support of the interactive platform and contributes business expertise to ensure the practical applicability of the training content.
A certified vocational training centre with experience in entrepreneurship, business support, and the development of innovative educational programs. In this project, it is developing the framework for the recognition of acquired skills and supporting the training of teachers and educators.
A vocational school offering a variety of programs, including economics, technical sciences, and tourism, with experience in practical training and collaboration with employers. In the project, it leads the testing of the platform and learning materials in a real-world educational setting and provides guidance on their improvement.
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Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.
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