First Partner Meeting for the Development of the Digit-AI Marketing Platform

Our team is launching an international project to develop a platform with AI integration for the advancement of vocational education in the fields of economics and trade.

“Horizon ProConsult” is the coordinator of the international project “Digit-AI Marketing – Enhanced practice-based and digital learning in the field of trade and economics for upskilling students”, with project number 2026-1-BG01-KA210-VET-000460052.

The project aims to modernise vocational education by introducing innovative digital tools and practical approaches to training in the fields of trade, economics, and marketing. Special emphasis is placed on:

– Opportunities for the responsible and effective use of artificial intelligence (AI) in the educational process

– Practical skills for the modern digital environment

– Students’ future career prospects.

The rapid development of digital technologies has changed the way businesses operate, communicate, and reach their customers. This has created a need to update educational content and develop new competencies among students and teachers in vocational education.

Digit-AI Marketing aims to address these challenges, as the platform will use elements of gamification and adaptive learning to encourage active student participation and assist teachers in applying modern teaching methods.

On October 8, 2026, an online partner meeting was held to kick off project activities. Representatives from all partner organisations participated:

– New Stellar B.V., NL

– GEINNOVA, ES

– Liceu Tehnologic “Valeriu Braniste”, RO

During the meeting, we discussed the organisation and management of the project, as well as the distribution of tasks and responsibilities among the partners. We explored ways to maintain regular communication, exchange information, and track progress on the activities.

Key indicators for progress and the impact of the activities were discussed, and mandatory project parameters were established. We clarified the next steps for launching the work and the need for timely coordination should any questions or difficulties arise. The meeting helped establish a shared vision for the upcoming work and the role of each partner organisation.

With this first meeting, the partners laid the groundwork for collaboration and the successful implementation of the project by discussing the next steps.